What’s Behind Your Cup of Joe?

Ah, coffee. What would we do without you? For centuries, people have worshiped the brew. It has long been such a prominent feature in social life that it has been memorialized in music, poems, literature, and film. For many in the United States, coffee, anyway you brew it, is an important part of a daily routine. It is habitual–perhaps even ritual. It is a stimulating narcotic, experienced as a need, and can produce emotional sensations. It is often used as a reward to mark goals achieved–”Just ten more TPS reports and I can go for a coffee break!” It is a place to go, a state of mind, a social occasion, and a source of comfort for over half the adult population of the U.S. on a daily basis.

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